Are Casino Loyalty Programs Just a Trap to Make You Lose More? 3u425u

Casino Reviews and Research
Written by: Ashley Grasse , Specialist in Casino, Games, and Research
6 minute read

You receive an exclusive bonus just for depositing $20, a surprise birthday gift of 50 free spins on a slot machine, or a cashback offer on the money you lost gambling this week. Most online casinos dole out similar perks like cheap candy. They’re called loyalty programs.

These systems reward you for being a faithful customer, as they should, right? But are they really saying thank you, or are they actually hooking you into playing and losing more?

I’m going to take a brutally honest look at online casino loyalty programs and whether they’re benefiting you or putting you at risk.

Understanding Casino Loyalty Programs 30m2n

At many sites, you’re automatically enrolled in their casino loyalty program the second you sign up and deposit. From there, your actions determine your rewards.

Factors like the amount you deposit and how frequently, how much you wager, and overall spending can influence the perks you receive.

Loyalty programs at each site are different, but there are a few common structures. Many are a tiered system, where you get better rewards as you climb the levels.

Some sites give you comp points you can redeem for cash at the casino. Others want you to complete challenges to unlock perks.

Regardless of the type of system, all rewards will point you back to the casino. Whether they’re percentage matches on your next deposit or free spins, they’re meant to keep you in a cycle of spending.

It’s a similar concept to airline miles or retail credits but with one major difference. Casino loyalty programs carry a financial risk.

Psychology Behind the Appeal of VIP Programs at Online Casinos 47111g

Like commercials, retail store layouts, and chain restaurant color schemes, loyalty programs are designed with human psychology in mind.

Casinos use powerful cognitive biases to influence our behavior. Let’s take a look at a few of the ways they impact how we gamble.

Positive Reinforcement 4x2w6l

The brain releases a powerful chemical called dopamine when we are doing something pleasurable, like receiving a reward.

Loyalty programs trigger that reward system every time we get a perk for our gambling activity, conditioning us to seek that warm and fuzzy feeling again.

Goal Gradient Effect 27472

Have you ever been close to accomplishing a goal and felt a renewed burst of interest or energy that helped get you there?

That’s the psychological phenomenon known as the goal gradient effect, and casinos use it to persuade you to get to that next tier or deposit another $20 to unlock a bonus.

Loss Aversion 4qq5x

Often, we feel the emotional impact of a loss more strongly than the joy from a gain. That’s known as loss aversion, and it influences the way we interact with casino rewards.

We don’t want to miss out on an offer, and we all know FOMO can be a strong motivator.

Social Status 4w255i

A lot of us tie our self-worth to our status in society. We conflate high social status with power, prestige, and popularity. Will a VIP label at an online casino get you any of those things?

Probably not, but the desire to conquer the social hierarchy can drive us to pursue it anyway.

The Dark Side of Casino Loyalty Programs 3h5l1r

So casinos know how to manipulate us into spending more money. Most companies do. What’s the big deal? Well, there’s a little more to the story. Let’s get into the dark side of loyalty programs.

Disparity in Value vs. Cost 3z4u2i

The amount you need to spend to unlock rewards varies from casino to casino. Are there valuable benefits to the player here and there? Sure. But in my years of experience reviewing gambling sites, I can honestly tell you that most come at a cost.

For example, at one of my favorite online casinos, you have to wager $10,000 to get to the second tier of a seven-tier system. What do you receive in return for your generous $10k contribution?

A vague birthday bonus and some cash rewards to use at the casino. You won’t even get VIP benefits like prioritized payouts or a host until you wager one million dollars. Many casinos even require you to maintain a certain activity level, or you lose your status.

You’re Not Always the One Benefiting Most 2l4r53

It’s no secret in gambling that the house has the edge. They know precisely how to dangle the carrot close enough to keep you chasing after it. When we talk about who benefits most from loyalty programs, casinos come out on top.

Think about it. You get access to bonuses (which encourage you to spend more money) and perks like comp points or prioritized withdrawals. On the other hand, the casino gets your repeat business, brand loyalty, and more data on your behavior, which all lead to increased revenue.

Risk of Addiction 236o2k

Whether it’s ethical for online casinos to employ tactics that push players to gamble more is certainly up for debate.

There is research to that non-problem gamblers, or those who have no symptoms of gambling addiction, are more susceptible to the influence of loyalty programs.

While that doesn’t necessarily mean they will cause gambling addiction, anything that shifts a player’s normal behaviors is worth a second thought.

How to Avoid Getting Snared by a Loyalty Program a66w

The best way to avoid getting sucked into a loyalty program is to simply ignore it. Just because it’s there doesn’t mean you have to play along. However, if you find one that has the potential to benefit you, here are a few tips for using it to your advantage and staying safe:

  • Set deposit limits. You can do that mentally before you start, or if you need a little more structure, most casinos will let you put a cap on your deposits daily, weekly, or monthly.
  • Be selective about the bonuses you claim. Read the and conditions first, as they can have difficult requirements that you have to meet. , rewards are a treat, not something to chase.
  • If you think your gambling behaviors are changing for the worse, you can enact a self-exclusion for a few months or indefinitely. Don’t be afraid to reach out for free help from resources like Gamblers Anonymous and the National Council on Problem Gambling.

Loyalty Programs: A Trap or a Tool? 523j21

I believe loyalty programs can be a fun accessory to gambling, but they will never be worth chasing.

If you get comp points for playing the amount you were going to play anyway, or you just so happen to earn some great rewards, knock yourself out (after you read all of the and conditions, of course).

However, you shouldn’t let loyalty programs increase your gambling. Trust me, there will never be a reward on the next tier worth the financial risk.


Tags: Online Casino VIP Programs, Online Casinos
Ashley Grasse

Casino Reviews and Research

Ashley Grasse Specialist in Casino, Games, and Research 286p8

Ashley Grasse is a casino investigator and writer who specializes reviews and research. She also writes about entertainment, iGaming, and trends. She's a gaming theory enthusiast, an expert on information accuracy that makes difficult concepts easy to understand, and a lover of the outdoors.

Learn More About Ashley